Apple

Out of context: Reply #139

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  • dbloc0

    Apple has overtaken Coca-Cola as the Best Global Brand for 2013, with a brand value of just over $98,000 million USD. The soft drink giant had topped the list for the previous 13 years making Apple’s victory even more momentous. Google also overtook Coca-Cola, coming in at second place with a 34% growth and just over $93,000 million USD in value. That these two tech giants have overtaken a brand as iconic as Coca-Cola signals a big shift in consumerism, and only points towards the rapidly growing digital age we live in today. The recent record-breaking launch of the iPhone 5c/5s only confirms how hungry for technology we are. Unsurprisingly, more than half of the top ten are technology brands, while many fashion brands made the list as well.

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