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Now, i'm not blown away by the new phones. I don't plan on getting one. I dont' think they're mind blowing, and the same goes for their iPad line. The new iOS is different, and people either love or hate it. Either way, Apple will sell millions this weekend alone and they will keep using their massive cash horde on R&D and the next big thing. From an investor standpoint, I see Apple like Icahn and that it's a great price. I also trust that their sales will stay healthy and their innovation will continue.