How do you say suck?
How do you say suck?
Out of context: Reply #8
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- jtb260
I would break it down to it's elements. The typeface looks kind of like something you might have found on a site for free fonts. The gradients are overdone, make the type illegible and don't seem to have a purpose. The Spinney things, regardless of how 'in' they are what ever graphic elements a logo has they should have some kind of meaning, these don't.
Alternately, you could try to expose him to brand criticism outside what he may have seen otherwise. Plenty of good things here; http://www.underconsideration.co…