New Yahoo! logo
Out of context: Reply #27
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Everything they've shown have been stylistic renditions of what their currently use. Like using a name brand cologne and then, for no reason, trying out a different off-brand but similarly-scented version of what they already have a real Bottle of - and then telling everyone they know about it.
My hope is that this was just some fun afternoon exploration they had the design interns do. The real ID (and BRAND!!!) update should reflect their new, and considerable, strategy to focus on mobile. It should encompass the NEW yahoo. For god's sake, does anyone ever say, over there, "what the fuck are we putting out there that represents us?".
To address some of the other posts - these are not modern. At best they are d-level referential executions with no reverence for the brands they're copying the typefaces of. "Modern" isn't an aesthetic, it's a fucking way of life.