Publicis / Omnicom merger
Out of context: Reply #10
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- tOki0
Personally I think this is really really bad for the industry. They are both massive as it is. I think this is bad for competition, bad for the craft and bad for the clients. 3rd party suppliers are now also going to get squeezed even harder.
I'm sure that different/sister agencies within the same networks are run better than others, and have better cultures and so forth. At the end of the day, it's down to the people on the ground as to how well a place runs.
That said, I worked in one of agencies in under one of these parties for roughly a year and found it to be one of the most soul destroying periods of my career. I won't forget how a week or two after I started they made 4-5 senior redundancies in the agency and in doing so culturally ripped the heart out of it. A week later the group posted record profits, and as standard this news was sent around to all staff in a company wide email
:/
I don't think large agencies are inherently evil, but the big holding companies definitely feel like they are. Network agencies can be great depending on how much independence they've retained, and if the local leadership care about their staff. But when its a publicly listed company who report to overseas overlords, severe downwards pressure is applied to return shareholder profits and it's a terrible environment to be in.