Pic of the Day
Out of context: Reply #74155
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Picture a grim police line-up with five young African American men in stereotypical "thug" garb, and a goat. That's just the opening shot.
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PepsiCo has announced it is pulling its new ad for Moutain Dew after a storm of criticism this week. Social commentator Dr. Boyce Watkins wrote on his blog that the spot was "arguably the most racist commercial in history." He continues, "Mountain Dew has set a new low for corporate racism. Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn't even include the fact that the company has put black men on par with animals."
Photos: Benetton's Controverisal Ads
The one-minute ad (the link is gone in most places but you can still see it by clicking here) shows a badly beaten blonde Caucasian woman approaching the line-up on crutches. A white male warden says, "We got 'em all lined up, nail the little sucker." The goat, in a raspy male voice bullies her with phrases, "keep your mouth shut, I'm going to do ya when I get out," "ya better not snitch on a playa'," and "snitches, get stitches, fool." The woman becomes hysterical and runs from the room. As the ad ends, you can hear her screaming off-screen.- I didn't notice they were all black.
Does that make me unracist ?mikotondria3 - Haha, that storyline was meant to sell soda?!instrmntl
- Keep your mouth shut or imma Dew you up? Ha, shit.instrmntl
- Can't call the agency pussies I suppose!instrmntl
- The guy that produced it put his friends in the video and is black himself.cotton
- I didn't notice they were all black.