Embedding commercial fonts
Out of context: Reply #7
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There are plenty of affordable options offered by myfonts.com. You can buy just a web license for most fonts or both desktop and web fonts receiving the web fonts for 50% of the license cost.
I'd rather pay for fonts so I have the entire family and the right to use them as much as I want. Watch for sales and take advantage of them when you can. You may not need it then, but it's good practice to keep your type collection fresh & in stock.
I bought 4 complete families over the weekend totaling 88 individual fonts plus 3 individual faces. One family was not as useful initially as I'd hoped, only because it competes with the logo I'm building, however in its own right still a wise purchase as it will have other uses as it is a family of 10 faces. But another family, out of what I had purchased Saturday, I was able to begin using with another side project I picked up Monday.
So having that kind of work flow available to you is more conducive than using type testers for raster typesetting options.
It's also very reassuring to know all your fonts are available for download and backed up with your font retailer for easy access from anywhere.
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In the past, I've also communicated with a font maker about slight changes to a font and paid him his hourly rate to make the agreed upon changes then received both a desktop and web font license for that modified family at the same cost of the family that was available for retail sale.
→ It is definitely a get what you pay for field. ←
I'm currently helping a friend with an endeavor of hers and spent much time initially discussing the need for paid fonts to her.
Finally after sorting through roughly 60 fonts hand picked by myself, varying from round and bold to condensed hand drawn options, I then sorted them illustrating the need for proper pairing as well as the pros and cons of the variations between seemingly similar choices as well as the benefits of OpenType, she saw a face she loved that was then used to develop the logo.
After which I paired it with an appropriate serif and she's totally in awe and never thought her stuff would look this good.
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Type is more than just letters in different shapes, it conveys intent and can exude emotion.
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What was the question...?