Flat Design
Flat Design
Out of context: Reply #53
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From a purely marketing design perspective, I love flat, always did.
Where it gets a bit complicated is in UI. As Nathan says, subtle cues do go a long way, and over the course of, say, the last 15 years, I think users have become so accustomed to different UI elements having certain design elements used (for example, buttons having a raised appearance) that it might cause a bit of confusion. Kind of in the same way that there are certain signage icons we're all used to seeing and understanding and, the moment it goes off-piste, we get confused.