Maker's Mark

Out of context: Reply #27

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• monkeyshine0

  Maker's Mark backpeddles, puts down the water hose.

  Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

  You spoke. We listened. And we’re sincerely sorry we let you down.

  So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

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  • ambassadors™ and brand fans™i_monk

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