'Bad design is irrelevant'
'Bad design is irrelevant'
Out of context: Reply #41
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- gavinnosler0
david ogilvy did some research back in his days where he found that something like 70% of the advertising firms who had won major awards in creativity for their work were out of business shortly afterwards. ogilvy & mather's work wasn't the most pretty, but it did what it was supposed to. hopefully when you design you design with a client's goal in mind. i love just making things look pretty as much as the next designer. i guess you gotta find some middle ground. and of course there are times when you're allowed to just make it pretty. when you're trying to sell a lifestyle more than a product you can usually get crazy