The client is always right?

Out of context: Reply #8

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  • identity0

    Getting good work through is all about setup.

    It's a process and one that should that include the client along the way. Ultimately, you're trying to make them feel like all these good ideas and visual treatments are their idea.

    Developing and image and personal brand is important; it will separate you from being a servicer of design to an authority of it.
    This will also weed out the clients who want to pay as little as they can because - ultimately - they don't understand design's value.

    As for shitty typefaces - it's just a problem for you to solve.
    I find the more restrictions I have, the smarter the work is.
    If you've established that you know what you're doing and this is less about the subjectivity of typeface choice and more about an objective decision that will build value for their company (brand) they will invariably pay the few hundred extra bucks for the typeface. If they won't - it may be time to consider how much you really need their money. (or at the very least, get it done and move on - not putting it in your portfolio).

    • there's no better feeling than firing an unappreciative or hard-headed client.identity
    • < THIS! Sounds like they don't respect freddd as a designer, and treat him like their tool.monospaced
    • And in this instance, if the client wanted a specific font and color, they should have fucking said so in the beginning.monospaced
    • agreed.
      At this point, it depends how badly you really need him/her as a client. You've set the behavioral pattern - it's hard to change that once it's in place.
      identity
    • behavioral pattern - it's hard to change that once it's in place.identity

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