The client is always right?

Out of context: Reply #6

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  • vaxorcist0

    Also, beware that you have to establish things early on in the project, such as Target Market/Audience(s), example people in that group of people, business objectives, who decides what, and desired results, timeframes,etc....

    The most important thing is to establish that the client may not have the same tastes and hot buttons as the target market.. i.e. he's 50 and needs bifocals, the target market is teenagers who love big photos and don't read more than 2 paragraphs... etc...

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