SEO Questions 2013
Out of context: Reply #1
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- mg330
Looking forward to good questions in this thread. I'm working more and more with clients about SEO, and, our agency is somewhat framing SEO/content strategy in our own way that best applies to law firm clients and marketers (that's who we work with). I've got a couple blogs I've written about content-specific SEO and SEO tactics for legal marketers. We frequently encounter clients who are being sold on nearly insignificant gimmicks with the promise that it's going to instantly change their search visibility. Even for law firms where thought leadership and experience is critical, they buy into this too often and completely waste money.
I actually really enjoy the opportunities to help them do a 180 and realize they're better off spending money on content strategy rather than this silly witchcraft stuff.My typical explanation includes telling them 3 things:
1. Your website is built with common SEO technical best practices that any website should have, AND that your competitors will have. So, you're all pretty much on equal footing.
2. Your content is what will set you apart. Much longer discussion, but I like to get them to understand concepts of keeping content fresh, sharing to logical social channels, and promoting through newsletters and other sources. Also, focus on what Google is telling you to do. They have approx 84% share for web search; Yahoo and Bing are in single digits, and the rest don't mean anything.
3. The stuff that SEO vendors are trying to sell you are either things the site already has, or are things that won't impact it nearly as much as #2. Don't waste money on it.Had someone the other day express curiosity of how image alt tags would help them rank higher. Really.
This is a great resource btw:
http://searchengineland.com/seot…- yes... we've come a long way from putting "Brittney Spears Scandal Photos" in the META TAGS to get hitsvaxorcist