NIVEA rebrand
NIVEA rebrand
Out of context: Reply #1
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- pig0
"What we found out in our research, is that the typography, and its idiosyncratic kerning, were signature design elements added by the designer who did the original word mark," he says. "The team at Nivea and fuseproject agreed that it is a heritage element, a fingerprint of sorts we should keep rather than smooth out. As many did before us, we ultimately let it rest..."
via Creative Review:
http://www.creativereview.co.uk/…