stepping down from ecommerce
stepping down from ecommerce
Out of context: Reply #32
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- vaxorcist0
I see this as NOT a "catalog" ecommerce site, but maybe a high-end version of Groupon Goods....
i.e. she has a spam list, and a pinterest feed, maybe a 1 page website... and she has 3 items or so on some sort of alert special, then they go "off special" after 3 days or so, so the "opportunity" is short-lived, like buy this week or it's gone forever....
Keeps the exclusivity, the pressure, the fascination, and not much of the high-maintenence, low-reward catalog full of items that nobody looks at....
I think sites like ASOS and Zappos do well because they're discount chic, and are familiar, and getting people to become familiar with her site may not be easy.... kind of like a local travel agent competing against travelocity and such...