branding. How much $ for a fondation

Out of context: Reply #28

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  • gramme0

    @ d_rek

    I think a minimum engagement is totally reasonable for freelancers. That's assuming you want to move into more strategic, systematic work, and away from the tactical/production work. It doesn't mean you'll have to say goodbye to typesetting per sé, it just means you'll ask for the big bucks required to create a proper design strategy in the beginning.

    I recommend finding a niche and mining it deeply. Don't be afraid to specialize in one or two industries. For us, I realized that publishing and the arts is what I really enjoy the most. So those are the prospects I target directly, knowing that sometimes good work comes at you from out of left field.

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