branding. How much $ for a fondation
Out of context: Reply #21
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- vaxorcist0
Due to committee decisions at a foundation, I'd suggest presenting work differently....
Avoid what I call the "flying submarine syndrome"
i.e.
Imagine Concept 1 is an airplane
Imagine Concept 2 is a submarineNo, you can't have a flying submarine, or a submersible airplane...
Imagine client asking to combine the incompatible ideas, "why can't we just have a flying submarine" is essentially what they are saying, and you try not to get too flustered, then somebody says "can't we just put jet engines on the sub?!?... or.... water pumps on the plane?!?"
....and you try not to get too flustered...they are just doing what they often do when confronted with decisions, split the difference....
So... I'd either:
1. present only variations on a theme
or
2. present 2 different ideas and loudly announce that they are completely different approaches, and parts of one can't be combined with the other without compromising the idea.good luck! add double time for presenting and revisions at least....
- thing is, a flying sub is an airplane, and an underwater plane is a sub, and the client will still want to merge themmonospaced
- maybe you can tell them how expensive, slow, ugly and unreliable the flying sub would be...vaxorcist