stepping down from ecommerce

Out of context: Reply #18

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    '• ideally would like to come back to ecommerce but right now it just doesn't fit.

    • her store prides itself on selling a low qty so people don't feel like others are wearing the same thing. this is what took the most time with ecommerce. If she were planning on carrying a style all season then it would be much easier'

    These two statements are contradictory. She can't pride herself on low quantity and plan to go back to eComm eventually. It doesn't work this way.

    The fundamental concept of eComm is to sell shitloads, to an audience outside your local area. You can't be a small boutique with limited amounts of goods, and hope to rake in the eShop cash. It just doesn't work that way. Basically:

    Repeated '0 items in stock' = permanent loss of eShop traffic

    Sounds to me like she simply doesn't know what she wants. She's one of these clients who somehow reckons she's got to be online, and wants to have the whole thing, without realising that unless she changes her business model (small shop, low quantities, niche customers), selling on the Web isn't for her.

    And if she finally does decide that she's going to go for eShopping seriously, then she's got to go all in: lots of stock, budget for media buys to take out banner ads for driving traffic to the site, social media blitz, SEO consultancy, the whole thing. And that will change the fundamental character of her business — which sounds to me contrary to what she wants.

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