stepping down from ecommerce
Out of context: Reply #16
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- fourth0
guys this is great and all the input is getting my brain going, thanks.
couple of other details:
• she just relocated. She was in a smaller town and business was getting really slow. ecommerce was one idea, and the one that ultimately helped was relocated to a college town
• with moving the store she's become a lot more busier. She has hired a couple of people, also just had a kid as well so time to dedicate to the online store has become very limited. but her business is growing
• ideally would like to come back to ecommerce but right now it just doesn't fit.
• her store prides itself on selling a low qty so people don't feel like others are wearing the same thing. this is what took the most time with ecommerce. If she were planning on carrying a style all season then it would be much easier
• with her existing customer base it's just a lot more easier to walk into the store, try it on, gossip, and buy than it is to fill out all billing info and order it.
- if she's now in a college town, she might try to get graduating alumni on an email list, get them to order online after they move away...vaxorcist