Art Director?
Out of context: Reply #7
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- Horp0
I noticed this trend in the UK at the beginning of this century. Suddenly all people who had previously been graphic designers were now describing themselves as art directors, quite incorrectly. Traditionally the role of art director was nothing at all to do with the role of designer.
My ex-business partner, who I refer to a lot and always in negative terms, unfortunately (and unfairly too) used to credit himself (probably still does) as 'art director' on record sleeve designs that he had done no more than laid out as finished artwork.
The term was rendered meaningless through acts such as this and now when I hear someone describe themselves as an art director I assume that he/she is more likely to be a finished artwork designer with a jumped up attitude and a chip on their shoulder.
Fortunately I don't get out much any more.
- Perfect. Fortunately, I'm not out much anymore as well... : )ideaist