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Out of context: Reply #57262
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I have a client for whom I've already made their branding style guide. We've been working off this for the last year or so. They have collaborated with a TV show to market some of their goods, but to do so will need to re-brand their packaging for that of the show.
First off, their styleguide sucks. Secondly, there is absolutely no wiggle room, each package looks just like the next...
But to really make it hurt, they do not include the fonts or background images required, only the links to their sources.
So $300ish for 5 fonts makes sense, but to charge $400 for a background image of proper size/print quality?
That is ridiculous.