Client doesn't like the work?
Out of context: Reply #4
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It is very easy to fall into a trap. You want your client to be happy, you want a project you are happy with, etc.
However, sometimes a client "doesn't like something" and you go on to do "what they want", generally making the project worse (by your standards) and the client keeps scratching their chin, now sure why they don't love it.
Round and round...
As mentioned, a lot is about managing expectations not only at the start, but throughout the project. Remind your client the time you are investing, often times they'll just go "oh, ok, nevermind".
Feel out why/what they don't like. Make sure it isn't something stupid their brother-in-law's nephew taht has a cracked version of Photoshop is saying as a critique (everyone has an opinion).
For my business, it is all about incremental baby steps. I get clarity and sign offs on every step, so there is no confusion later on where we are at and why. I also send client's diagrams outlining the process prior to starting a project and reference it often.