How many concepts?
Out of context: Reply #33
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- d_rek0
There are a few things I think that dictate how many options/concepts you present to a client:
1) Knowing your Client - Recognizing the type of client you have from the get-go will prevent many headaches down the road. Are you working with a bargain shopper or someone with finer tastes? Do they think they're going to the 'Logo Warehouse' to browse aisles of logos and pick one off the shelf? Or are they going to the Tailor to get a custom-fitted logo made especially for them? Knowing your clients preferences - and getting to know them in general - will be almost as valuable to your career as the quality of the work you output.
2) Confidence and Experience - You have to be very confident in your abilities to propose a single option. Usually this confidence is built up through experience. When I was in school and post-grad I willingly presented 2-3 (sometimes more) concepts to clientele. I would say this was largely because I was not confident enough in myself at that point to say to a client "This is your solution and this is why I recommend it". The past few years i've grown more confident in my ability to perform and also present ideas.
As with most things, Less Is More. I have found that the last two years presenting a single option, supported by ample exploration and a solid understanding of the clients needs and target audiences, has been by far and large the superior way to present to a client.