How many concepts?

Out of context: Reply #29

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  • detritus0

    if you've done your job well beforehand, one or one ‘and a bit’ concepts should suffice. This presumes you've kept your client in the loop, listened to them and guided them where necessary as the project has evolved.

    As some famous designer once suggested ‘there's only ever one solution’, which I wholly agree with and aspire to.

    I've added the ‘and a bit’ because sometimes its good to create a false choice for that final client decision.. or sometimes there migth actually be an element that doesn't have a singular answer.

    Overall though - one solution, not many.

    Many = not solutions.

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