How many concepts?
Out of context: Reply #5
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- vaxorcist0
Danger will robinson, I don't think they were unimpressed with the actual work you did, they were however un-brainwashed into thinking you had the absoulutely killer insight and approach that they should totally sign off on so you can continue with your paradigm-shifting outside-of-the-box brand revolutionary transformative business success...
ok.. so short answer is you need to pre-sell people into your way of thinking BEFORE you show anything, otherwise underwhelm tends to happen because people can't previsualize and think you've "not finished" because there's no sense building the whole thing and getting the "that's not what I was thinking" response...
i.e. account people, much as we may despise them, have known this for ages... it's not how much you show, or even what you show, but how much "show and tell" has effected the client...