Designing without content

Out of context: Reply #14

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  • monospaced0

    @ d_rek, my point exactly. A redesign often results in a rethinking of the messages, and the designer (if experienced) can help a lot here. I do this too, all the time, and it came only after experience. More often than not it's my copy that ends up in the finished product. If I don't do this, then it often goes to shit through a committee of non-writers (clients) getting their dirty hands all in it.

    Do your research, and put a healthy amount of real copy in there, even if it's not perfect. If you want less copy, let them know why. They might just learn something.

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