Is print dead?
Out of context: Reply #28
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- bjladams0
@MrT
print as in books, mag's, event propaganda, and so on seems to be almost completely gone for me.
which goes against what i believed up till about a year ago. i was a big supporter of tangible stuff. mostly used books.
but, over this last little while i've started noticing that i'm only reading on the tablet, i've not bought a magazine in years, almost every place i go has an e-ticket and online info that's easily accessible...
i don't think it's been a conscious decision, totally - but when i noticed it, i was taken back a bit. but then i looked around at all the printed stuff i had that just was just gathering dust.
it sparked a bit of a cleaning up around the place over this last year - getting rid of extra weight. i love my books, but looking thru the library, there are so many that i'd never consider reading again... so, i've been carving it down to just the ones that have really impressed me.
i still like to have art prints - but if they're not framed and on the wall being noticed, i'm giving them away. even my own work - i've got boxes of it, and if it's not seeing the light of day, it's being sold or given to people who want it. i gave an entire drawer full of drawings to a local school for the kids to color in... they made it look much nicer.
that's all just a recent personal development... not an opinion on 'print' as a whole.
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as far as advertising collateral goes - about half of what we do here at the office is design for print. but probably over half of that again is print that supports an online campaign of some sort.