brands that showcase other brands
Out of context: Reply #7
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- Gucci0
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The exercise for the real estate brokerage was successful, but there needed to be a tonne of buy-in. That's where they struggled. They had to convince people to fix something that in their eyes wasn't broken. Not easy.
The broker ended up providing templates of commonly used elements like signs, ads, etc. and designating areas (or in your case "zones") in which their personal flair could shine. Either a slogan or some version of a terribly made wordmark would appear in specific areas. The majority of an ad, for example, housed the parent brand's colours and marks, which took on a less schlocky look. The broker knew full well that shit could still fly under the radar, but they were able to (with varying degrees of success) reign things in a bit.
Hope that helps.