brands that showcase other brands

Out of context: Reply #1

  • Started
  • Last post
  • 7 Responses
  • Gucci0

    Not sure I follow the "zoning" concept. Might just not be reading it properly. Do you mean specifying places in their ads where they are allowed to use their personal (second tier) branding? Or are you referring to zoning things geographically?

    At my last job, they took on a project for a real estate agent that was trying to reign in their agents a bit while still letting them have their own personal flavour. Similar scenarios, I suppose.

    • that second bit sounds similar, was it successful?foz

View thread