Design People, without People
Design People, without People
Out of context: Reply #20
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- rosko_picachu0
De-bug the brief, arrrgghhh!!! Change the words for words that mean the same thing but use words that will give you ideas.
If i was given a brief that said "convey the message of engaging and personable.." i'd have to change it to words that have relevance to the punters who will see the promotional material and myself.
Did you ever go and see a film, or look at a magazine and say to your friend, "Wow, that was so engaging and personable!"
It's just emotionless business speak for "We want something that looks shit hot, shows the personal touch and has personality" or whatever.