Creative Strategy
Creative Strategy
Out of context: Reply #18
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- vaxorcist0
... and for minor changes, you might read:
http://www.wired.com/business/20…
The A/B Test: Inside the Technology That’s Changing the Rules of Businessmy takeaway quote:
Google insiders, and A/B enthusiasts more generally, have a derisive term to describe a decisionmaking system that fails to put data at its heart: HiPPO—”highest-paid person’s opinion.” As Google analytics expert Avinash Kaushik declares, “Most websites suck because HiPPOs create them.”