Photography Style Examples
Out of context: Reply #7
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- UKV0
Stay away from stock at all possible costs. I would rather go shoot something on the dirty quick than recycle someone else's idea to get consensus.
Style can be a very elastic endeavor. I think its a bit of a pitfall to define it too narrowly in pursuit of a cohesive aesthetic. Things get precious quick and they needn't be.
I prefer to take a library approach, define appropriate styles based on use cases, and give guidelines according to message and tone. So a brand may have some instances where a lifestyle scenario comes into play, and then others where the product photography dictates another approach. Ideally, at the top level of the brand, there is an organizing idea that influences each vein of communication, but still allows for contextual interpretation (vs. taking the old school "matched luggage" approach).
- (appologies if this isn't what you had in mind, and realizing you have strategy in place).UKV