art director vs. graphic designer
art director vs. graphic designer
Out of context: Reply #20
- Started
- Last post
- 29 Responses
- i_monk0
Before it bites me in the ass, I should say by "competent" I don't mean creatively, I mean more detail-oriented. I've had ADs hand me stuff with the wrong brand colours (close, but wrong), glaring inconsistencies in type styles, misalignments, butchered artwork, things that just won't print (layer effects with Pantones, for example)...
- That's still not a fantastic point as the bigger picture stuff is the ADs forté rather than artworking
DaveO - ADs worry about the concept, the big idea. Studio/Mac Artists are for making sure colors are correct, etc.MarleyMarl
- I would hope an AD would know their client's branding better than a GD.i_monk
- That's still not a fantastic point as the bigger picture stuff is the ADs forté rather than artworking