art director vs. graphic designer
art director vs. graphic designer
Out of context: Reply #15
- Started
- Last post
- 29 Responses
- twokids0
An art director should be able to do what a graphic designer does. A graphic designer may or may not be able to do what an art director does.
this is what that is: meet with clients to understand what the fuck they want and talk them out of stupid ideas and make sense of everything so it can get done in a reasonable time frame. give the GDs direction and then steer them back to reasonable when they go off the rails, or kick them in the add if they aren't getting the general idea.
Then, if the GD fails, they do the design themselves and look for another GD.