art director vs. graphic designer
art director vs. graphic designer
Out of context: Reply #9
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- vaxorcist0
hah!
AD's job is to go into a meeting and control the client expectations and experience and cause them to trust the process and hand off a vague set of ideas to a GD, who comes up with a product which the AD then uses his Reality Distortion Effect to convince the client to accept without any changes or "make the logo bigger" moments...
Graphic Designers are often canon-fodder in a meeting if there's no AD there to control the client....
at least in my previous experience...
but to fire all the GD's would result in slower work output by far....
- strange how this makes an AD sound more like an account exec... but that happened at one agency....vaxorcist