QR codes
QR codes
Out of context: Reply #44
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- cannonball19780
The barriers to QR codes:
1) I don't have a reader
2) I have to download and install the reader
3) Most QR codes give no explicit incentive
4) All this while my attention span hasn't been used up
5) Cost prohibitive on projects that can just as easily give a URL
6) Less accessible to blind people than a URL
7) Putting a QR code on your ad (or wherever you are putting it) piggybacks A) your own QR code impressions into your ad, and B) other prior brand impressions that have used QR codes carry over as well. If you engaged on on the back of a box of sugar cereal, you are going to think of sugar cereal when you see one on the Lexus ad that had one.