University of the Arts London rebrand

Out of context: Reply #2

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  • BaskerviIle0

    as a graduate from the ual (st martins), I think it has potential (it's no way near as bad as many on creative review are saying). It's a shame they didn't spend more care and attention on the logotype/typography, it does look 'typed out'.
    But I like the sentiment that the student work should shine through – they just don't show any examples of this on the blog.

    I think a build could be to use the suffix 'ual' as part of the tone of voice, eg: 'visUAL' 'unusUAL' 'conceptUAL' etc.

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