Who else hates presenting?
Out of context: Reply #10
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- vaxorcist0
ok.. presenting skill is often the difference between getting to do things your way and having to bend over and agree that the world is flat because the client just doesn't get it and you can't sell you idea....
I've gotten better as time went on.... had some great mentor creative directors early in my career, didn't realize how lucky I was till later worked at a place where we didn't present to client well and client tended to ask MTLB, make the logo bigger,etc...
My main idea...
Make sure you know WHO you are presenting to, and WHAT their roles are.... i.e. do NOT present creative to budget hawks in clients accounting department... do NOT present creative to anyone who can say NO but cannot ACTUALLY APPROVE it unless you've already gotten approval from the real decision maker.
Also, try to understand the mindset, the central insight into the brain of the people you're presenting to, if you have to, try to make it cleat that the CLIENT is NOT THE TARGET MARKET, if, say you're advertising motocross bikes and your client is 54 years old and drives a Lexus....
Practicing, with a couple of co-workers who play the roles of the clients, i.e. one skeptical, one wanting to be wow-ed, can be a great idea... worked well for me at one gig...