Crowd sourcing design innovation?

Out of context: Reply #8

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• tOki0

  The bottom feeders who facilitate and contribute to crowd sourcing are no doubt doing terrible damage to the design industry, I've met several (usually ignorant small business operators) who think it's awesome. They don't see anything wrong with it, and always struggle to understand it in reverse if I asked them to provide their products and services for free so I could pick the one I liked. Sadly I have also seen some people in the industry who see it as a way to abuse their positions of power as a means of getting cheap work that they can mark up ridiculously.

  Crowd sourcing is just like agency pitching but on a mass scale, but instead is by inexperienced students, and designers from developing countries that will undercut ridiculously because to them it is comparatively a lot of money. Most people are smart enough to realise that your time = money, so giving it away without a means to monetize it is obviously rather self defeating.

  For this reason there has been a movement to get rid of pitching from advertising by many agencies or create more formal structures that agency and client can play within alike. So there are formal agreements as to ownership of IP, actually being paid to pitch and so forth. There is also a school of thought which says "derail the pitch", instead convince them that you are the only viable option and there is no point talking to anyone else.

  *torch and pitchfork ready*
  

  tOki 0Permalink

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  • and this 'movement' has led to AMC's The Pitchmonospaced

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