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Out of context: Reply #42

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  • BaskerviIle0

    I've been reading quite a bit about this identity. And while get the whole utilitarian, post-modernist vibe. I still feel the the main marque could have been crafted more. I get that the feel is supposed to be almost un-designed, make some choices and let them ride etc.
    But still, the type just sits so awkwardly along the shape of the S.
    I wondered whether letting the type follow along the path would give a better result with a more natural silhouette. So I had a quick go. Obviously needs lots of work and plenty of kerning but you get the idea:

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    • How did you manage to get the point and miss the point all in the same post?bumdrizzle
    • What I was trying to say is, the identity system all makes sense and will look good. But the mark is the one thing that I think should have been craftedBaskerviIle
    • should have been crafted, since it may stand aloneBaskerviIle
    • Can't believe you wasted time on trying to look clever on this!qTime
    • hmm yeah, 5 minutes during a lunchbreakBaskerviIle
    • Oh just kill me now. Sums up this thread and Qbn opinions pretty well I think. The horror.set
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