The Pitch
The Pitch
Out of context: Reply #43
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""We looked at the format and felt it was very misaligned with the way that we work with clients," said Doug Scott, president of Ogilvy Entertainment. "We didn't feel that the pitch was staying true to the process in which our [industry] works. What we were presented format-wise felt forced to be a dramatic competition, in a soft-scripted manner, vs. a more natural way that agencies work with clients and how a campaign is born."
Made me proud to work at Ogilvy.