Web design: the new print
Out of context: Reply #45
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- exador10
like a fair number of the older crowd here, i came from the print world back in 1999...I'd worked for several years in traditional advertising, mostly doing print ad campaigns, etc....
When i started doing web design, it was for a fairly large company (close to 500 people)
I asked right up front if they wanted me to start taking courses in html,etc....but the top manager basically said 'look...we got several hundred top flight engineers and web developers here....it'd take years for you to get up to that level....what we want from you is top-flight design work.'....
and so it began.
It's been a long time since then...been through corporate take-overs, upsizing, downsizing, and just about everything in-between....
I'm actually still with the same core-group i started with back in '99 working for the same guy that made that statement...
I'm now the creative director for the whole company and still don't do any code....but.....and i want to stress this....i live, breathe and eat this industry....I read just about all the top developer blogs, i ended up getting some training in UX and UI along the way, and try my best to keep up with every facet of the industry....the way i look at it, i may not be able to code myself, but i sure as fuck understand all the principles...i think anyone that works as a designer these days should be as well read on the subject, although I'm a bit biased...i'm a bit of a geek about this stuff and simply find it fascinating....always looking for what the next bleeding edge bit of html5 or advanced jquery stuff will allow me to do with our projects...and fortunately for me, the developers i work with are every bit as geeky about this shit as me...so it's a good mix.....