Web design: the new print
Out of context: Reply #28
- Started
- Last post
- 52 Responses
- vaxorcist0
Short answer: REALLY GOOD account staff can engage in effective Pre-sales....they get the client to TRUST YOUR VISION before you actually have to show everything....
It's about trust... otherwise it can be endless revisions and nitpicking.... and everything has to be shown in every level and approved in every layer of minute crap!!!
I once worked at a GREAT agency, I had no idea how cool they were till I left... and found a different process...
The great agency was able to burnish their image in the clients mind, pre-sell them on the concept, make them feel really good about everything and how well we understood the target market's internal buying triggers that.... lo and behold, the client was less likely to need stuff spelled out exactly to previsualize everything..
Certain other agencies I worked at later tended to have a "whatever the client wants" account staff.... strange how a good account staff can work unseen miracles in customer satisfaction and a lack of endless revisions....
- you might call it Hypnotism! whatever you call it, trust = less screenshot madness!vaxorcist