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Wow at above what you wrote to the client.
It is blunt and doesn't in any way attempt to explain WHY it wasn't right, WHY it slowed the project down, WHY their name suggestion was wrong, WHY it added confusion and HOW you can make them a really great site if they trust you.
If you had went into more details about WHY and HOW then it would probably sink in easier with the client and they would understand where you are coming from.
Another way to communicate things to a client that they don't understand is to put it into their terms or something they know about.