iPad / iPhone colour

Out of context: Reply #20

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  • nosaj0

    I'm surprised my question about how iPad displays interpret CMYK documents upset you so much.

    To be clear, Pantone, CMYK, RGB - I get it.

    What I don't get is why it's so difficult to understand that there may be a situation where having 1 print ready CMYK file is the easiest work flow.

    In my case, we create a ton of variations of the same advertisement to run in different publications. These ads go to an account manager who has the client quickly review the copy (it is all that changes) before sending them to the printer. This may happen a few times a week. Sure, having an RGB version for onscreen review and a print ready version would give the client a more accurate sense for how the colour in the ad will appear in print, but they are only interested in proofing the copy. That said, if our account manager only has to deal with one file it can make their job simpler and more efficient. Sometimes time is so tight that the Account Manager has to forward the client review email with the attached .pdf to the printer from their phone in order to make press in time. It needs to be fast and easy.

    I just recently noticed how different one specific CMYK colour is displayed on the iPad compared to the half dozen or so other screens I have looked on. I understand that CMYK isn't meant for the screen and that the device has to interpret this which can lead to mixed results. This has no impact in on this specific project. I was curious as to how iPad handles the interpretation of CMYK compared to the variety of PC and Mac setups that seem to handle it relatively consistently.

    Is this really that poor of a question to ask here?

    nosaj 0Permalink
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    • that's really a question for Apple, I'd say, not for "here."monospaced
    • it sounds like color profiles and conversions that might be out of your controlmonospaced
    • It really comes down to what we said from the start: don't proof on an iPad!monospaced
    • don't blame the iPad, blame the Account Managers for using them to proof CMYK filesmonospaced
    • I'm done.monospaced
    • You don't think asking a question about how colour is displayed on an iPad is relevant in a design forum?nosaj
    • nomonospaced
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