Ageism
Out of context: Reply #12
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- vaxorcist0
In the late 90's, I worked at a great boutique ad agency where the name on the door belonged to an Art Director in his late 60s, he ran the place from his corner office, and he was keenly interested in watching me make animated GIFs...and learning what was possible in Javascript at the time....He was also great at shepherding talent, and knowing when to let people do things without interruption, then check in and say a handful of words that made you rethink everything...
His own work was so tastefully understated it went well with the outrageous copywriter lines it was often pared with...
Otherwise, I've generally seen agencies less driven by the creative side tend to send people upwards into the account side,sometimes into "account planning" or some powerpoint wizardry.... or they leave and form their own small agency of creative refugees with at least one really good account person....