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Did you see this earlier this week?
Asian American Journalists Association releases guidelines on Jeremy Lin media coverage
I'm not picking on you, but it's interesting - and it was news to me - that he's not actually considered Chinese American, but Taiwanese American. A few comments in there wonder why his being an American is prefaced with "Taiwanese" in the first place since he wasn't born there.
You said "The other directions included designing "JLIN" or "JL17" and make it look like Chinese characters. But not really sure if this is ok given the cultural implications." What cultural implications did you mean? Did you mean not making it related to Chinese, or, not overly-highlighting his Asian background?
Like I said, not picking on you, just curious what you meant. You put a ton of work into this as something fun to do - I wish like hell I had that kind of free time and dedication to that sort of thing.