Paul Rand - 1 Option
Paul Rand - 1 Option
Out of context: Reply #6
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In almost all cases, I/we only provide one option. The one we stand behind. Rarely have we even had clients ask to see something else in a presentation (i.e. where are options B and C). They like it, they don't, we forward or we don't.
It doesn't come from any ego, right/wrong/proper or or even economics, it just simply comes from finding a direction and seeing it through the course. If the client feels different, then it's just not the one to work with.
Honestly, I think clients secretly hate choice. People can more easily say "I like it, or I don't" rather than have to decide from choices and constantly wonder if they were in error with what they did or didn't do or compromises made.