Paul Rand - 1 Option
Paul Rand - 1 Option
Out of context: Reply #4
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- ernexbcn0
Doing the NeXT logo for Jobs:
"I will solve your problem and you will pay me," he told Jobs. "You can use what I produce or not, but I will not do options, and either way you will pay me." And it would cost $100,000.
Two weeks later, Rand flew back and presented his solution in the form of a book walking Jobs through the rationale. Jobs loved it but asked for the yellow of the 'e' to be brighter. According to Isaacson, "Rand banged his fist and declared, 'I've been doing this for fifty years and I know what I'm doing.' Jobs relented."
- I love it. Sadly though, the state of the industry is much different than it was then.d_rek
- No one else would've gotten away with that with Jobs...he respected Rand and acquiesced. Psychological.monkeyshine