Lost a big account . . .
Lost a big account . . .
Out of context: Reply #27
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- spendogg0
Is everyone else being asked to do the same proposal? I am assuming you are not the only designer on the team. It seems like a total wank move by the director. But if you must keep it high level, like "design direction should be determined by a solid creative brief based on the client's goals, but always be grounded in a solid concept supported by flawless execution (typography, photography, grids, illustration, and passion)